Issue link: http://educator.cta.org/i/569858
The ads are unscripted and feature educators who speak movingly about why they're inspired to teach, and how that "I got it!" moment makes it all worthwhile. "When students get it, their eyes get big, the lightbulb pops on," says Brandon Jones, East Side Teachers Association. "It's like magic." "They've come to me and said, 'I've got it! I've got it! I did it! And I did it all by myself !' That's the moment when I know they start believing in them- selves," says Martha Millan-Schimon, Panama-Buena Vista Teachers Association. For teachers, the payoff goes far beyond routine work. "This is not just a job," says Jessica Pack, Palm Springs Teachers Association. " T h e r e w a r d s I ge t a r e p r i c e l e s s ," e c h o e s Carol Peek, Ventura Education Support Profes- sionals Association. The educators encourage parents to join them in connecting with students. Dirksen begins: "It's incredibly important that par- ents and teachers work together…" and Pack finishes: "…because we both want what is absolutely the best for every child." The spots were shot at Overfelt High School in East San Jose and were recorded in Spanish as well as English. Print ads in 12 languages are running statewide in more than 80 newspapers — including Asian, Latino, African American and Armenian pub- lications. The campaign includes online ads focusing on family involvement and quality public schools for all students. We snapped a few behind-the-scenes photos on set as our educators and students took their turn in front of the camera. Carol Peek 41 V O LU M E 2 0 I S S U E 2 Advocacy W atch the ads at cta. org/mediacenter . why this should be the only credit card you reach for Earn more cash back for the things you buy most at the places you shop the most with the CTA Cash Rewards Visa Signature® credit card. Grocery store and gas bonus rewards apply to the first $1,500 in combined purchases in these categories each quarter.* Learn more and apply today! Refer to Priority Code VACFV2 1% cash back everywhere, every time 2% cash back at grocery stores 3% cash back on gas + $100 cash rewards bonus if you make at least $500 in transactions in the first 90 days** 7 Reasons and more great features! For more information about the rates, fees, other costs and benefits associated with the use of the credit card, call the toll-free number above or visit www.newcardonline.com. * The 2% cash back on grocery store purchases and 3% cash back on gas purchases apply to the first $1,500 in combined purchases in these categories each quarter. After that, the base 1% earn rate applies to those purchases. ** You will qualify for $100 bonus cash rewards if you use your new credit card account to make any combination of Purchase transactions totaling at least $500 (exclusive of any fees, returns and adjustments) that post within 90 days of the account open date. Limit one (1) bonus cash rewards offer per new account. This one-time promotion is limited to new customers opening an account in response to this offer. Other advertised promotional bonus cash rewards offers can vary from this promotion and may not be substituted. Allow 8-12 weeks from qualifying for the bonus cash rewards to post to your rewards balance. This credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association, and are used by the issuer pursuant to license from Visa U.S.A. Inc. ©2015 Bank of America Corporation CC050915 MB0915-SEV-AD-CTA 1.866.867.6323 www.newcardonline.com