Issue link: http://educator.cta.org/i/1491904
Our new column "Building Your Social Media Toolbox" will appear in every issue. Toolbox Topics Coming Up: • Member features • Memes • Useful Info Labor Day: The Power of a Union For Labor Day in 2022, I didn't want to just post a graphic in honor of the holiday and check that box off my list. I saw it as an opportunity for us to highlight the power of our movement and its ability to bring about equity in the teaching profession and beyond. The Economic Policy Institute did a great report (epi.org/publication/unions-and-well-being) on how unions improve not just the lives of workers, but our communities and democracy as a whole. But I knew that just posting a link to this and calling it a day wasn't going to cut it. Instead, I created a series of posts leading up to Labor Day, each one highlighting the power of unions with a dif- ferent piece of data each day. Here are some examples: These labor facts ended up being some of our most shared social media content that month. Why? Because the most shareable social media posts are concise, con- sistent and informative. These posts featured quick facts, had a consistent look so you knew they were about the labor movement, and you came away feeling like you learned something. Who wouldn't want to share that, especially union members? With everything you post, data-driven or not, keep that idea in mind. Would you want to share what you're putting out there? Elizabeth Barcelos is CTA's social media editor. "The most shareable social media posts are concise, consistent and informative. Our posts featured quick facts, had a consistent look so you knew they were about the labor movement, and you came away feeling like you learned something." Credit: wordwizardsinc.com 39 F E B R U A R Y / M A R C H 2 0 2 3 New Column