California Educator

September 2014

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CTA & You Media campaign C TA' S L AT E S T S TAT E W I D E media campaign recognizes the wealth of expert knowledge that California educators possess about public schools. The second round in a series of television, radio, print and online ads in English and Spanish, the advertisements encourage the public to "ask a teacher" about what works best to help students learn and about other local education issues. CTA members speak up about successful teacher-led efforts to turn around low-performing schools, and the need for proven reforms like smaller class sizes and curriculum that includes art, music and career tech- nical education. They urge the public to discuss education with a classroom teacher who has the expert knowledge about what students need to succeed. Members featured are Rosi Alvarez, Yuba City Teachers Association; Terry Barber, Elk Grove Education Association; Karina Curiel, Gonzales Teachers Association; Charlie Turner, California Faculty Association, CSU Chico; Adam Ebrahim, Fresno Teachers Association; Janet Robertson, Fairfi eld-Suisun Unifi ed Teachers Association; Carol Peek, Ventura ESP Association; and Peter Fuentes, Elk Grove Education Association. The ads are running in every media market in California, including Los Angeles, San Francisco, San Diego, Fresno, Sacramento and Santa Bar- bara. Print ads in 12 different languages are running in statewide ethnic newspapers, including Asian, Latino and African American. The campaign includes online ads focusing on the quality public schools and colleges all students deserve. "Bringing educators into homes in our communities creates a connec- tion to what we all want for our students, schools and colleges," says CTA President Dean E. Vogel. "We encourage parents and community members to work with educators in our schools. By working together, we all make a difference. Quality public schools build stronger local communities and make a better California for all of us. So, if you have a question about your local school, ask a teacher." The Ask a Teacher campaign is part of an annual effort to highlight public education issues as California students head back to school in the fall. To view the spots, go to 'Ask a Teacher' media campaign promotes your expertise Educators who know quality public schools make a better California for all of us. Rosi Alvarez is featured in a print advertisement. It's educators who know what really works to improve student learning. That's why teachers are working with parents to help their kids at home. We know teaching to a standardized test isn't the answer, as students deserve a well-rounded education that includes art, music, career and technical training. Schools must be well funded to keep class sizes small. And college should be affordable to all students. So, if you have questions about your local school or education in California Quality public schools make a better California for all of us. Paid for by California Teachers Association ASK A TEACHER 50

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