California Educator

September 2015

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Page 41 of 63

Thank you to our members who gave their time to appear in CTA's media campaign: • HERNAN DIAZ, East Side Teachers Association • DOMINIC DIRKSEN, Steele Canyon Charter Education Association • CLAIRE GONZALEZ, East Side Teachers Association • BRANDON JONES, East Side Teachers Association • MARTHA MILLAN-SCHIMON, Panama-Buena Vista Teachers Association • JESSICA PACK, Palm Springs Teachers Association • CAROL PEEK, Ventura Education Support Professionals Association We also want to thank Liz Macias and her son Joel, Martha Perez, and Miranda Sepulveda for their participation. This year's campaign focuses on something truly special: that "aha!" moment when students get it. It's the gratifying instant when learning hap- pens, when young faces light up and teachers experience the joy — or "rush" — of teaching, as Dominic Dirksen, Steele Canyon Charter Education Asso- ciation, says in the TV spot. has officially hit the airwaves, debuting on radio and television, in print and online. CTA's new back-to-school media campaign THANK YOU Print ads in 12 languages are running statewide in more than 80 newspapers. At right, Brandon Jones. 40 Advocacy That 'I Got It!' Moment: Educators describe the 'rush' of teaching

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