Issue link: http://educator.cta.org/i/969549
E D U C A T O R S K N O W T H A T quality public schools make a better California for all of us, by creating opportunity and keeping communities strong. e CTA Media Fund's new ad campaign helps spread that message. Using insightful quotes from scholars and leaders, the radio, TV, social media and print ads remind the public about the value of public education and CTA's ongoing advocacy of students, schools and communities. e ads and what they communicate are particularly timely in the current climate where students and educators are stand- ing up for safe schools and optimal conditions to teach and learn. Among the quotes: Martin Luther King Jr., on public education: "It's the road to equality and citizenship." Plato: "e direction in which education starts a person will determine their future in life." Helen Keller : "e highest result of education is tolerance." Nelson Mandela: "Education is the most powerful weapon which you can use to change the world." e print ads are translated into multiple languages and run in ethnic media, to reach as many people as possible. Watch and listen to the TV and radio ads in English and Spanish at youtube.com/CaliforniaTeachers. CTA's new ad campaign Wise Words " Education is the most powerful weapon which you can use to change the world." —Nelson Mandela A print ad, above. The ads are translated into multiple languages and published in ethnic media to reach as broad an audience as possible. 65 A P R I L / M AY 2 018 TV ads pair powerful images, such as the one below, with quotes from scholars and leaders to remind people of the value of public education. C