Issue link: http://educator.cta.org/i/1512793
Social Media Toolbox: Highlight Members Individual voices can show that we are the union! By Elizabeth Barcelos W H E N E V E R I T E L L S O M E O N E about my job as a social media manager, I'm often asked things like, "How do you think of what to post?" or "Where do your ideas come from?" Over the years, I've built what I like to call my content toolbox: a collection of communications tools that work for every social media platform. They 're changing all the time, but what sticks with people and makes them pause instead of scrolling onward is consis- tent and translates across platforms. This time around, we'll be walking through how you can add member features to your content toolbox. Or to put it another way: We're going to show the power of highlighting the real peo- ple that make up our union. In a time where our movement is being attacked and stigmatized as some big scary Other, it's important to keep this in mind: We are the union. #WeAreCTA is more than just a hashtag! The union is the individual teachers, faculty, nurses, school psychologists and ESPs that people already know, love and respect. In this column, I'm featuring social media content from chapters like yours to help inspire you on your content cre- ation journey. Set aside a day to highlight members of your chapter Whether you call it Member Monday, Teacher Tuesday, Faculty Friday, or a day you choose, think about the many folks who are members of your chapter. If you highlight one member a week, that's how many weeks of Mondays, Tuesdays, Fridays or whatever day that you potentially have content for! 40 cta.org Teaching & Learning